More and more corrugated converters are moving into the areas of color and complex print, as customers react to market forces. As a result, presses are being purchased and transitions are happening with greater frequency.
In Forum 2019’s “Transitioning from Brown Boxes to Multi-Color Flexographic Printing – Join the Growth,” the customer, converters and plate maker will walk through the steps of the workflow, starting with the original idea at the converter’s customer as they begin to look for a way to deliver a high-quality package or display at lower costs than the normal litho laminated corrugated process.
The session will focus on how to sell that idea, the changes and enhancements made to the converter’s workflow and prepress, equipment needs, what training crews require, how to sell multiple-color, high-end, flexo-printed graphics, and finally what the future holds for the market and what trends to watch. Session co-chairs Mike D’Angelo and Geoff Roznak will introduce the story and provide guidance along the way.
“With the increasing interest in multi-color presses with high capabilities, we wanted to tell the story about what the transition from relatively simple print to more complex printing looked like,” says Roznak. “The industry has come a very long way in the last 30 years with regards to print capability, and more and more, converters are looking for ways to embrace the technology.”
In the marketplace, brand managers are constantly seeking how to present and position their products in the relentless retail and online environment, D’Angelo adds. “Corrugated printers and converters have been transitioning their businesses to participate more and more in the value-added packaging that the decisions made by brand managers are creating. This session will present to the audience the journey of two printers, a brand manager and a supplier. They will share the methods that they have successfully used to make high-quality flexography the process of choice for their customers—and lived to tell about it.”